Privacy Policy

Updated: 2018-06-01 (YYYY-MM-DD).

New Design Systems and its subsidiaries, affiliates, sister and parent companies (referred to collectively as “NDS”, “We”, “Us”, or “Our”) are committed to protect the online privacy of the users of Our website (together with all sub-pages thereunder referred to collectively as the “Website”). As such, this Privacy Policy has been written in order to allow you to understand Our policy regarding your privacy, as well as how your personal data will be handled when using Our Website. This Privacy Policy will also provide you with information so that you are able to consent to the processing of your personal data in an explicit and informed manner, where appropriate. In general, any information and data which you provide to Us over Our Website, or which is otherwise gathered via Our Website by Us, in the context of the access to, and use of, Our Website, and the services, products and networks found at or related to Our Website (referred to collectively as the “Service”), will be processed by Us in a lawful, fair and transparent manner. To this end, and as further described below, We take into consideration internationally recognized principles governing the processing of personal data, such as purpose limitation, storage limitation, data minimization, data quality and confidentiality.

1. Data controller
We are a data controller regarding all personal data processing carried out through Our Website. For any questions related to this Privacy Policy, please send Us an email at contact[at]

Personal data processed
When you use Our Website, We collect and process some data regarding you (as an individual) which allows you to be identified either by itself, or together with other data which has been collected. We may also be able to collect and process data regarding other persons in this same manner, if you choose to provide it to Us.

This data may be classified as “Personal Data” and can be collected by Us both when you choose to provide it (e.g., when you sign up for an account, in order to receive Our Service) or simply by analyzing your behavior on Our Website.

Personal Data which can be processed by Us through Our Website is as follows:

a. Name, contact details and other Personal Data
In various sections of Our Website – e.g., if you decide to request a quote on Our Website, or to subscribe to Our Website’s blog – you will be asked to submit some Personal Data such as your name, phone numbers and email address, as well as information related to the company you currently work for and your position in that company.

When you participate in Our surveys, promotions and forums which may be available on Our Website, as well as when you communicate with Us through the contact details provided on Our Website, We may collect additional Personal Data which you choose to disclose and to provide to Us.

b. Special categories of Personal Data
Certain areas of Our Website include free text fields where you can write messages to Us (e.g., live chat), or otherwise allow you to post various types of content on Our Website, which may contain Personal Data.

Where these fields are completely free, you may use them to disclose, or may post content which discloses (inadvertently or not) more categories of Personal Data, such as data revealing your racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership. The content you upload in these fields may also (inadvertently or not) include other types of sensitive information relating to you, such as your genetic data, bio-metric data or data concerning your health, sex life or sexual orientation.

We ask you to not disclose any Personal Data on Our Website, unless you consider this to be strictly necessary. If you do, then this Personal Data may be processed by Us based on your explicit consent.

c. Other persons’ Personal Data
As mentioned in the previous section, certain areas of Our Website include free text fields where you can write messages to Us, or otherwise allow you to post various types of content on Our Website. These messages and content may (inadvertently or not) include Personal Data related to other persons.

In any situation where you decide to share Personal Data related to other persons on Our Website, you will be considered as an independent data controller regarding that Personal Data and must assume all inherent legal obligations and responsibilities. This means, among other things, that you must fully indemnify Us against any complaints, claims or demands for compensation for damages which may arise from the processing of this Personal Data, brought by the third parties whose Personal Data you provide through Our Website.

As We do not collect this Personal Data directly from these third parties (but rather collects them, indirectly, from you), you must make sure that you have these third parties’ consent before providing any Personal Data regarding them to Us; if not, then you must make sure there is some other appropriate grounds on which you can rely to lawfully give Us this Personal Data.

d. Browsing data
Our Website’s operation – as is standard with any websites on the internet – involves the use of computer systems and software procedures, which collect browsing data about the users of Our Website as part of their routine operation. While We do not collect this browsing data in order to link it to specific users, it is still possible to identify those users either directly via that browsing data, or by using other information collected – as such, this browsing data must also be considered Personal Data.

This browsing data includes several parameters related to your operating system and IT environment, including your IP address, location (country), the domain names of your computer, the URI (Uniform Resource Identifier) addresses of resources you request on Our Website, the time of requests made, the method used to submit requests to the server, the dimensions of the file obtained in response to a request, the numerical code indicating the status of the response sent by the server (successful, error, etc.), and so on.

This browsing data is used to compile statistical information on the use of Our Website, as well as to ensure its correct operation and identify any faults and/or abuse of Our Website.

e. Cookies

Definitions, characteristics, and application of standards
Cookies are small text files that may be sent to and registered on your computer by the websites you visit, to then be re-sent to those same websites when you visit them again. It is thanks to these cookies that those websites can “remember” your actions and preferences (e.g., login data, language, font size, other display settings, etc.), so that you do not need to configure them again when you next visit those websites, or when you change pages within a website.

Cookies are used for electronic authentication, monitoring of sessions and storage of information regarding your activities when accessing a website. They may also contain a unique ID code which allows tracking of your browsing activities within a website, for statistical or advertising purposes. Some operations within a website may not be able to be performed without the use of cookies which, in certain cases, are technically necessary for operation of the website.

When browsing a website, you may also receive cookies from websites or web servers other than the website being visited (i.e., “third-party cookies”).

There are various types of cookies, depending on their characteristics and functions, which may be stored on your computer for different periods of time: “session cookies”, which are automatically deleted when you close your browser, and “persistent cookies”, which will remain on your device until their pre-set expiration period passes.

According to the law which may be applicable to you, your consent may not always be necessary for cookies to be used on a website. In particular, “technical cookies” – i.e., cookies which are only used to send messages through an electronic communications network, or which are needed to provide services you request – typically do not require this consent. This includes browsing or session cookies (used to allow users to login) and function cookies (used to remember choices made by a user when accessing the website, such as language or products selected for purchase).

On the other hand, “profiling cookies” – i.e., cookies used to create profiles on users and to send advertising messages in line with the preferences revealed by users while browsing websites – typically require specific consent from users, although this may vary according to the applicable law.

Types of cookies used by Our Website
Our Website use the following types of cookies:

  • Browsing or session cookies, which are strictly necessary for Our Website’s operation, and/or to allow you to use Our Website’s content and Service;
  • Analytics cookies, which allow Us to understand how users make use of Our Website, and to track traffic to and from Our Website;
  • Function cookies, which are used to activate specific Website functions and to configure Our Website according to your choices (e.g., language), in order to improve your experience;
  • Profiling cookies, which are used to observe the preferences you reveal through your use of Our Website and to send you advertising messages in line with those preferences.

We also use third-party cookies – i.e., cookies from websites / web servers other than Our Website, owned by third parties. These third parties will either act as independent data controllers from Us regarding their own cookies (using the data they collect for their own purposes and under terms defined by them) or as data processors for Us (processing Personal Data on Our behalf). For further information on how these third parties may use your information, please refer to their privacy policies:

Cookie settings
You can block or delete cookies used on Our Website via your browser options or revoke Your cookie consent. Your cookie preferences will be reset if different browsers are used to access Our Website.

If you block or delete technical and/or function cookies used by Our Website, Our Website may become impossible to browse, certain services or functions of Our Website may become unavailable or other malfunctions may occur. In this case, you may have to modify or manually enter some information or preferences every time you visit Our Website.

2. Purposes of processing
We use your Personal Data, collected through Our Website, for the following purposes:

  • To verify your identity and assist you, in case you lose or forget your login / password details for any of Our registration services, to allow you to access different restricted areas and sections of Our Website (e.g., customer portals), to request quotes, to send messages to Us, and to provide any other Service which you may request (“Service Provision”);
  • For future marketing, promotional and publicity purposes, including to carry out direct marketing, market research and surveys, via email and/or SMS (“Marketing”);
  • To create a profile of you as a Website user, through the use of profiling cookies and by collecting and analyzing information on the preferences you select and choices you make in Our Website, as well as your general activities on Our Website. This profile will be used to give you information about other websites / services which We believe you may be interested in, and to show you information and advertisements which may be relevant to you and your interests. All algorithms involved in this processing are regularly tested, to ensure the processing’s fairness and control for bias (“Profiling”);
  • For compliance with laws which impose upon Us the collection and/or further processing of certain kinds of Personal Data (“Compliance”);
  • For development and administration of Our Website, in particular by use of data analytics regarding how you and other users use Our Website, as well as the information and feedback you provide, to improve Our offerings (“Analytics”);
  • To prevent and detect any misuse of Our Website, or any fraudulent activities carried out through Our Website (“Misuse/Fraud”).

3. Grounds for processing and mandatory / discretionary nature of processing
Our legal bases to process your Personal Data, according to the purposes identified in Section 2, are as follows:

  • Service Provision: processing for these purposes is necessary to provide the Service and, therefore, is necessary for the performance of a contract with you. It is not mandatory for you to give Us your Personal Data for these purposes; however, if you do not, We will not be able to provide any Service to you.
  • Marketing: processing for these purposes is based on Our legitimate interest in promoting Our goods and services to Our existing and potential customer base. Though Our customers are exclusively legal persons (as We do not supply goods or services to individuals), this implies the use of Personal Data on contact persons within those legal persons, such as names and contact details. Given the fact that these direct marketing communications are directed at legal persons, that they are collected in the context of a request for a quote or an actual sale of Our goods and services, and that individuals which receive these communications are entitled to opt-out at any time (including when their data is collected and within each communication sent), We believe that Our legitimate interest is not overridden by individuals’ rights, freedoms and interests. It is not mandatory for you to allow Us to use your Personal Data for these purposes, and you will suffer no consequence if you choose not to (aside from not being able to receive further marketing communications from Us).
  • Profiling: processing for this purpose is based on your consent, given by accepting the use of profiling cookies. It is not mandatory for you to give consent to Us for use of your Personal Data for this purpose, and you will suffer no consequence if you choose not to (aside from not being able to benefit from greater personification of your user experience regarding Our Website). Any consent given may also be withdrawn at a later stage (please see Section 8 for more information).
  • Compliance: processing for this purpose is necessary for Us to comply with Our legal obligations. When you provide any Personal Data to Us, We must process it in accordance with the laws applicable to it, which may include retaining and reporting your Personal Data to official authorities for compliance with tax, customs or other legal obligations.
  • Analytics: information collected for this purpose is used to allow Us to understand how users interact with Our Website and to improve Our Website accordingly, with the aim to providing a better user experience.
  • Misuse/Fraud: information collected for this purpose is used exclusively to prevent and detect fraudulent activities or misuse of Our Website (for potentially criminal purposes).

4. Recipients of Personal Data
Your Personal Data may be shared with the following list of persons / entities (“Recipients”):

  • Persons, companies or professional firms providing Us with advice and consultancy regarding accounting, administrative, legal, tax, financial and debt collection matters related to the provision of the Service;
  • Entities engaged in order to provide the Service (e.g., hosting providers or email platform providers);
  • Persons authorized by Us to perform technical maintenance (including maintenance of computer / network equipment and electronic communications networks);
  • Persons authorized by Us to process Personal Data needed to carry out activities strictly related to the provision of the Service, who have undertaken an obligation of confidentiality or are subject to an appropriate legal obligation of confidentiality (e.g., employees of Us);
  • Public entities, bodies or authorities to whom your Personal Data may be disclosed, in accordance with the applicable law or binding orders of those entities, bodies or authorities.

5. Transfer of Personal Data
Considering Our business operations, your Personal Data may be transferred to Recipients located in several different countries. We implement appropriate safeguards to ensure the lawfulness and security of these Personal Data transfers, such as by relying on adequacy decisions from the European Commission, standard data protection clauses adopted by the European Commission, or other safeguards or conditions considered adequate to the transfer at hand.

6. Retention of Personal Data
Personal Data processed for Service Provision will be kept by Us for the period deemed strictly necessary to fulfill such purposes – in any case, as these Personal Data are processed for the provision of the Service, We may continue to store this Personal Data for a longer period, as may be necessary to protect Our interests related to potential liability related to the provision of the Service.

Personal Data processed for Marketing will be kept by Us until you opt-out or unsubscribe. Once this is done, Personal Data will no longer be used for these purposes, although it may still be kept by Us, in particular as may be necessary to protect Our interests related to potential liability related to this processing.

Personal Data processed for Profiling will be kept by Us from the moment you give consent until the moment you withdraw the consent given. Once consent is withdrawn, Personal Data will no longer be used for these purposes, although it may still be kept by Us, in particular as may be necessary to protect Our interests related to potential liability related to this processing.

Personal Data processed for Compliance will be kept by Us for the period required by the specific legal obligation or by the applicable law.

Personal Data processed for Analytics and Misuse/Fraud will be kept by Us for as long as deemed strictly necessary to fulfill the purposes for which it was collected, unless you validly object to the processing of your Personal Data for these purposes (please see Section 8 for further information).

7. Data subjects’ rights
As a data subject, you can exercise the following rights at any time:

  • Access your Personal Data being processed by Us (and/or a copy of that Personal Data), as well as information on the processing of your Personal Data;
  • Correct or update your Personal Data processed by Us, where it may be inaccurate or incomplete;
  • Request erasure of your Personal Data being processed by Us, where you feel that the processing is unnecessary or otherwise unlawful;
  • Request the restriction of the processing of your Personal Data, where you feel that the Personal Data processed is inaccurate, unnecessary or unlawfully processed, or where you have objected to the processing;
  • Exercise your right to portability: the right to obtain a copy of your Personal Data provided to Us, in a structured, commonly used and machine-readable format, as well as the transmission of that Personal Data to another data controller;
  • Object to the processing of your Personal Data, based on relevant grounds related to your particular situation, which you believe must prevent Us from processing your Personal Data;
  • Withdraw your consent to processing (for Profiling or Analytics).

Please note that most of the personal information you provide to Us can be changed at any time, including your email preferences, by accessing the user profile you can create on Our Website.

You can object to the processing of your Personal Data for Marketing also by selecting the appropriate link included at the bottom of every marketing email message received.

Aside from the above means, you can also exercise your rights described above by sending a written request to Us at the following email address: contact[at]

In any case, please note that, as a data subject, you are entitled to file a complaint with the competent supervisory authorities for the protection of Personal Data, if you believe that the processing of your Personal Data carried out through Our Website is unlawful.

8. Amendments
We reserve the right to partly or fully amend this Privacy Policy, or simply to update its content, e.g., as a result of changes in applicable law. If We make a change to this policy, that in Our sole discretion is material, We will inform you of such changes as soon as they are introduced, and they will be binding as soon as they are published on Our Website. We therefore invite you to regularly visit this Privacy Policy in order to acquaint yourself with the latest, updated version of the Privacy Policy, so that you may remain constantly informed on how We collect and use Personal Data.